Transactional SMS can only be used by Banks to send OTPs and alerts. Service Explicit SMS is used to send offers, discounts, or updates regarding services to existing customers. These should not be intended for marketing. Service Implicit SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. The messages may or may not be solicited by the recipients. Promotional SMS is used to send offers, discounts or promotions to new and existing customers. TRAI has notified “The Telecom Commercial Communication Customer Preference Regulations, 2010” classifying text messages as per the intent or nature of content within the text messages. What is the difference between Promotional, Service and Transactional SMS? Check out why you should include bulk SMS in your mobile strategy. By embedding actionable links within the message, bulk SMS can even help improve conversion rates across the customer lifecycle – acquisition, engagement and retention. In today’s mobile world, SMS beats all the other channels hands down with 97% open rates (vs 10%-30% open rates for email and social media channels) and ten times the response rate. Check out how bulk SMS use cases for different industry verticals. Both these activities can be easily carried out from bulk SMS service providers as they allow businesses to create, schedule, send and track bulk SMS campaigns.īulk SMS is used by SMBs, global enterprises, developers, educational institutes, NGOs and government agencies for product promotions, informational communications, transactional alerts, order updates, reminders, feedback and more. receiving an alert on credit card transaction. Alternatively, bulk SMS can also mean individual SMS sent to customers upon an action e.g. Bulk SMS can scale up to millions of recipients in the case of informational or promotional broadcasts. ‘Bulk SMS’ or ‘bulk messaging’ refers to businesses sending SMS to one or more recipients via bulk SMS service providers such as Textlocal.
What is bulk SMS? How do businesses use bulk SMS services?
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